How Flower Delivery Bracknell Protects Your Data

Privacy Policy for Flower Delivery Bracknell

Introduction

This Privacy Policy explains how Flower Delivery Bracknell collects, stores, uses, and protects your personal information in accordance with the General Data Protection Regulation (GDPR). The policy is applicable to all individuals who place orders for flower delivery services from Flower Delivery Bracknell within Bracknell and the surrounding districts.

What Data We Collect

When you place an order with Flower Delivery Bracknell, we collect the following types of personal data, as required to provide our services efficiently and securely:

Contact Information: Your name, address, delivery address (if different), and telephone number.
Order Information: Details of the flowers or arrangements ordered, delivery instructions, and message card contents.
Payment Information: Card or payment details (These are processed through secure, compliant payment processors; we do not store full payment details).
Communication Records: Any communications or correspondence related to order inquiries, service requests, complaints, or feedback.
Website Usage Data: Data collected via cookies or analytics tools, such as IP addresses, browser type, and browsing patterns, where consented.

Lawful Basis for Processing Your Data

Under the GDPR, we must have a lawful basis for processing your personal information. Flower Delivery Bracknell processes your data under one or more of the following legal grounds:

Contractual Necessity: We need certain personal information to fulfil the contract (your order) and deliver flowers as requested.
Legal Obligation: We may process data if required to comply with legal or regulatory obligations, e.g., record-keeping for tax purposes.
Legitimate Interest: We process data for legitimate business reasons, such as managing our business and improving our services, provided your rights do not override these interests.
Consent: For some activities, such as certain types of marketing communications or use of non-essential cookies, we will ask for your explicit consent.

How We Use Your Data

Your information is used solely for the purposes for which it was collected, such as:

To process and deliver your flower order accurately and efficiently.
To communicate with you about your order, delivery times, or any issues relating to your purchase.
To provide customer support and handle any service-related inquiries.
To improve our products and services based on your feedback or interaction with our website.
To comply with applicable laws, prevent fraud, and enhance security.
With your consent, to send promotional offers or updates about our products and services.

Retention of Your Information

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, and in accordance with our legal and regulatory obligations. The precise retention period will vary depending on the type of data and the reason for its collection. For example:

Order-related data is typically retained for up to seven years to comply with tax and accounting requirements.
Marketing preferences are retained until such time as you opt out or withdraw your consent.
Customer service correspondence is retained for up to two years after the resolution of your inquiry.
Payment details are not held beyond what is necessary to process the payment securely.

Processors and Third Parties

Flower Delivery Bracknell sometimes makes use of trusted third-party service providers (processors) to support service delivery, such as payment gateways, IT hosting, logistics/delivery partners, and analytics providers. Where personal data is shared with these processors, data sharing is carried out in line with data protection laws and only for the contracted purpose. All processors are subject to strict security and confidentiality obligations, and may not use your data for any other reason.

We do not sell your personal data to third parties. In certain circumstances, we may be required to disclose your information to authorities for law enforcement or regulatory purposes.

Your Rights

Under the GDPR, you have certain rights in relation to your personal data stored and processed by Flower Delivery Bracknell:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You can request that we correct inaccurate or incomplete data.
Right to Erasure: You may request the deletion or removal of your personal data, subject to legal requirements.
Right to Restrict Processing: You can request that we limit the way we use your data in certain circumstances.
Right to Data Portability: You can request a portable version of your personal data for your own use or to transfer to another provider.
Right to Object: You can object to processing of your data where we rely on our legitimate interests or for direct marketing purposes.
Right to Withdraw Consent: Where you have given consent, you have the right to withdraw it at any time. This does not affect the lawfulness of any processing prior to withdrawal.
Right to Lodge a Complaint: You have the right to complain to a supervisory authority if you are unsatisfied with how we handle your data.

To exercise any of these rights, please contact us using our website's contact options. We will respond in accordance with applicable data protection laws.

Data Security

We are committed to protecting your personal data and have implemented appropriate technical and organisational measures to prevent unauthorised access, disclosure, alteration, or destruction of your information. These measures include secure encryption, regular security assessments, and access controls for staff members handling customer data.

Changes to This Policy

This Privacy Policy may be updated from time to time to reflect changes in law, our business, or our practices. We encourage you to review this policy periodically. The date of the latest update will be indicated at the end of the policy.

This policy was last updated on 14 June 2024.